How busy is toon: citizen focused data sharing to encourage economic renewal


  1. Project timeline

This project led by Newcastle City Council aims to use data to support a safe return to the high street. They are working towards building a digital tool to share data that people are interested in about making a visit to their town centre, to help them feel safe and encourage economic renewal.

Working with hedgehog lab, Newcastle Urban Observatory and local authority partners Newcastle City Council is running an 8 week long project.

Project timeline
Project timeline

The project follows Agile delivery principles, incorporating user research and service design into its activities. Working in the open, the project hosts fortnightly show and tells to update on progress and share findings. Everyone can request joining instructions by filling out the online form.

Project timeline

August 2020

  • The project receives £67,000 and procures hedgehog lab as a delivery partner
  • The project sends out a ‘Your city centre: life after lockdown!’ survey and begins user research
  • The project hosts 1st show and tell
  • Initial discussion between Urban Observatory and interested Authorities on collecting urban data

September 2020

  • The project undertakes initial ideation based on user research and competitor/landscape analysis
  • The project hosts 2nd show and tell